The management behind Krzana is composed of both Digital Natives and established Technology and Business Experts. It is this unique combination that provides our customers and partners with the assurance that they are benefitting from using truly innovative software, delivered by an experienced commercial team.


Stuart Jeffrey

Stuart has over 30 years senior level experience in the corporate finance industry consulting for a wide range of companies in business development including start-ups, fundraisings, mergers, turnaround, recovery, acquisitions and both MBOs and MBIs. Over the last 5 years, Stuart has been instrumental in assisting young entrepreneurs make their dreams a reality and has recently been part of the start up Team for Power Ethernet, Travelfund and DSX helping them raise the initial and ongoing investment rounds alongside dealing with the post investment requirements.

Founder - Technology

Toby Abel

Toby read Computer Science at Oxford University, focusing on the forefront of Machine Learning and Artificial Intelligence. He co-founded Krzana with Quin. Drawing on a hiring pool of Oxford graduates and some of the brightest technical minds in the London start-up scene, with a focus on real-time data analysis and structured learning, he has developed the core products for some of the most exciting startups in the UK, including Seed Jobs, Befittd and Gearhart Media.

Founder - Product

Quin Murray

Quin graduated from Durham University having read Psychology and together with Toby founded Krzana. Having driven product development, programmatic media trading and marketing for a range of exciting startups, such as Seed Jobs and Gearhart Media, he brings a highly analytical and innovative approach to the product.


Geof Todd

Geof has over 30 years of commercial success in media and corporate software sales & marketing, also focused on media and broadcast technologies. He has built his track record on leading and delivering the changes wrought by Digital transformation; from the DTP revolution led by Apple, to 3D visualisation, the Web and Big Data with SGI and most recently as the Director of New Business Initiatives at NDS (now Cisco), where he led the shift from Broadcast to IPTV. His role at Krzana is to encapsulate the value proposition and to bring the technology to the wider market.


Sandip Sarda

Sandip is a highly experienced entrepreneurial senior executive with global leadership experience and over 25 years experience across the Telecom, Technology & Media sectors. He has an unparalleled track record of raising finance, driving business growth, building strategic partnerships and managing acquisitions. He was instrumental in helping set up the IPR exploitation process within BT Group, with the first spin-off company in BT – Asset House Technology, through venture funding.

Non Exec Director

Simon Rendell

Simon is a Partner at Osbourne Clarke in their commercial practice, specialising in advising digital business clients. He joined the firm in 1996 as a Partner and in 2005 spent eight months working as UK Interim Legal Director at Vodafone. He has more than twenty-five years' experience advising digital business clients on all aspects of their operations, delivering corporate and commercial advice covering everything from legal strategies for business growth through to the exploitation of intellectual property. Many of the clients he acts for are based overseas, so a large proportion of his work is cross-border. He acts for businesses including Yahoo!, EE, Electronic Arts and VeriSign, and works with Facebook on its international growth, having advised on its expansion into 10 new jurisdictions in recent years. He is also a recognised expert in the mobile payments arena.

“Our aim is to deliver users the world’s most in-depth, actionable information in real-time”

Sandip Sarda, Chairman

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